Flavor Amplitude

Flavor amplitude describes the fullness and balance of a flavor. Iconic food and beverage brands that have high flavor amplitude include Coca Cola and Heinz Ketchup. No matter how other brands try, they can’t topple these two brands when it comes to taste. These...

Barista Phrasing

When my son was six, he could throw further than I could. Not because I have a weak arm, or because I throw like a girl, even though I am one. Even at six, he had probably thrown more rocks into rivers, ponds and the ocean than I have my entire life at six times his...
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