Ethiopian Masha Natural

A natural processed Ethiopian with a clean sweetness and light floral which is balanced with a crisp acidity. (Organic and Rainforest Alliance)

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Ethiopian Masha Natural Coffee

Origin Facts
Altitude: 6600 ft
Variety: Heirloom, Cultivar
Processing Method: Natural
Species: Arabica

Tasting Notes
Aroma: sweet berry, floral
Taste: strawberry, lavender, honey
Body: juicy
Finish: crisp, clean

Back Story

Masha Natural Organic and Rainforest Alliance–certified coffee comes from Masha Woreda Yeppo Village, a coffee farm owned by world-renown running champion Haile Gebrselassie. The coffee plantation is currently his first love, employing about 600 of the roughly 2,000 people who work for Haile and Alem International Plc, the holding company. HAI is a Private Limited Company established by Haile Gebreselassie and his wife Alem Tilahun in Ethiopia since 2000. Haile Gebreselassie is a celebrated long distance runner who holds numerous world records, four World Championships, and two Olympic gold medals. Filled with love for their nation Ethiopia, Haile and Alem were inspired to create job opportunities for the people and offer extraordinary attractions in the country. “We are immensely proud to provide over 2,000 jobs now across HAI’s business entities. After beginning in the real estate business, HAI expanded into multi-business sectors that include hospitality (hotels, resorts, tour and travel, and hotel Management College) cinema, gym, Bride City and Spa, schools, and agriculture. We only offer the finest quality products such as our organic honey and our delicious coffee that is available for export.”

“Our coffee is certified organic. It can be described with aromatic florals accompanied by candied citrus and orange peel flavors and a sweet aftertaste. Haile takes his own principles that made him an international champion and applied them to farming coffee successfully. He knows that the tradition drinking coffee is sacred and brings friends and families together for quality time, so Haile Coffee must deliver the most pleasing premium coffee to the world.”


About Our Coffee


Certified organic coffee is produced according to sustainable practices, without the use of synthetic fertilizers, pesticides, or other harmful agrochemicals. In order for a coffee to be certified organic, the farm must undergo evaluation from an independent certifying agency. The U.S. has its own organic standards, requiring a roasting facility to be annually inspected and certified in order to be labeled ’organic.’

Fair Trade

Fair Trade USA enables sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and the earth. We achieve our mission by certifying and promoting Fair Trade products.

Shade Grown

A traditional farming method in which coffee trees are grown alongside other crops under a canopy of taller trees. The mixture of vegetation prevents erosion and protects the coffee from harsh weather. Shade grown farms also provide vital wildlife habitat.

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