Altitude: 3100 ft
Variety: Mundo Novo
Processing Method: Pulp Natural
Aroma: rich, sweet vanilla
Taste: dark chocolate, robust, subtle vanilla
Ivoney Paulette Ferreira was born on August 31st, 1967 in Ubiratã, Paraná. His father José Francisco Ferreira was a traditional cotton producer in northwestern Paraná. In 1996, Ivoney Paulette Ferreira and his father José Francisco Ferreira, along with three other producers, came to the Patrocínio region to produce cotton as lessees. In the year 2000, in addition to producing cotton, Ivoney Paulette Ferreira acquired the Santo Antônio farm, on which he planted four hectares of coffee. In 2002, acquired another property, the Chapadão de Ferro Farm. Ivoney Paulette Ferreira works together with his children Leandro Júnior Zati Ferreira and Poliana Zati Ferreira. In order to produce high quality coffees, they follow the agronomic recommendations and during post-harvest processing use a paved patio for drying their coffees.
As of October 2019, Ivoney Paulette Ferreira is part of the Cerrado Mineiro Designation of Origin program. Coffees from the farm are all labeled with a seal of origin and quality, which indicates their full traceability and adherence to the standards of the Cerrado Coffee Growers Federation, which requires sustainable and equitable farming practices and evaluates each lot to ensure quality.
Within Cerrado, there are many microregions that present unique characteristics in the cup. The Chapadão de Ferro microregion is a small town with farms situated around the cone of a partially formed volcano. Farms here are at higher elevations above 1100 meters and coffee is harvested a month or two later than in other parts of Cerrado Mineiro.
About Our Coffee
Certified organic coffee is produced according to sustainable practices, without the use of synthetic fertilizers, pesticides, or other harmful agrochemicals. In order for a coffee to be certified organic, the farm must undergo evaluation from an independent certifying agency. The U.S. has its own organic standards, requiring a roasting facility to be annually inspected and certified in order to be labeled ’organic.’
Fair Trade USA enables sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and the earth. We achieve our mission by certifying and promoting Fair Trade products.
A traditional farming method in which coffee trees are grown alongside other crops under a canopy of taller trees. The mixture of vegetation prevents erosion and protects the coffee from harsh weather. Shade grown farms also provide vital wildlife habitat.