Get ready to celebrate our 10th Anniversary

April 30, 2012

Emeran mused in a previous post about the meaning of our upcoming anniversary. Well, that anniversary is right around the corner of course, and we are celebrating our 10th year in business with a weeklong schedule of events and festivities at the Amherst café as well as the search for our Coffee MVP (Most Valuable Player).

Twenty five of the A&E’s longest term players will be selected as a starting roster and featured on the company’s Facebook page, where friends and family can vote for an All-Star team of nine semi-finalists. A second round of voting will determine the company’s Coffee MVC, who will win free coffee for the rest of the year. Each of the starting team will be featured in a “trading card” with information including their favorite drink and how they take it. “Players” will be encouraged to share their “trading cards” with their networks in order to generate votes on the social network. The Coffee MVC will be named on May 31.
In addition to the Coffee MVC promotion, a full week of events starts on Monday, May 7 and runs through Sunday, May 13. Events celebrate our players and most events are free and open to the public. The events are:

Monday, May 7, at 5:30 p.m. – Roastmaster Adam will lead a roast demo, giving players a look inside the process and philosophy behind roasting the best coffee in New Hampshire. (Space is limited for this event.)

Tuesday, May 8, is Two-Punch Tuesday. Players who purchase an espresso-based drink will earn two punches on their loyalty card.

Wednesday, May 9, all roasted coffee and loose-leaf tea is on sale for 15 percent off.

Thursday, May 10, at 6 p.m. – Emeran will lead a discussion of current trends in the coffee industry and how they apply to what A&E does in Amherst.

Friday, May 11, at 7 p.m. – a special appearance by author Majka Burhardt, author of Coffee Story  Ethiopia: A Tale From The Country Where Coffee Began. Burhardt will lead a discussion based on her experience in Ethiopia where the indigenous people are embracing the heritage and potential of their  defining crop, a plant first accounted for in legend more than three thousand years ago and that now ranks among the world’s ten most-valued commodities. Burhardt will also sign books for attendees.

Saturday, May 12 at 7 p.m. – A&E will host an after-hours party with a bar, appetizers, door prizes and a signature drink competition among A&E baristas.

Sunday, May 13 at 9 a.m. – Mother’s Day Tea Party in the café sitting area including pastry and tea pairings. There is a $10 admission for this event, which will pair teas with delights from nearby Frederick’s Pastries. Pairings include: Mini cinnamon rolls and Madagascar Vanilla tea; Lemon Cream Pillows and Earl Gray; Almond Bear Claws and Toothless Tiger Chai; and Raspberry Danish with Darjeeling tea. 

For additional information on any of these events, call 603- 578-3338. See you at the café!


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