Tag Archives: Malcom Gladwell
Flavor Amplitude
Flavor amplitude describes the fullness and balance of a flavor. Iconic food and beverage brands that have high flavor amplitude include Coca Cola and Heinz Ketchup. No matter how other brands try, they can’t topple these two brands when it … Continue reading →
Barista Phrasing
When my son was six, he could throw further than I could. Not because I have a weak arm, or because I throw like a girl, even though I am one. Even at six, he had probably thrown more rocks … Continue reading →
Posted in A&E Book Club
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Tagged A&E Coffee Roastery & Tea, barista, barista training, Malcom Gladwell, nh coffee roaster, phrasing, What the Dog Saw
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