Tag Archives: coffee roasting

Thanksgiving and gratitude

Posted on December 6, 2011 by admin

Thanksgiving has come and gone. I have no idea where November went! It seems like the October 30 snowstorm was last week. However, the whole month of November flew by, and we are well into December. Before it gets too … Continue reading →

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Flavor Amplitude

Posted on November 10, 2011 by admin

Flavor amplitude describes the fullness and balance of a flavor. Iconic food and beverage brands that have high flavor amplitude include Coca Cola and Heinz Ketchup. No matter how other brands try, they can’t topple these two brands when it … Continue reading →

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Espresso – Good for Beans, Not for Roasting

Posted on June 2, 2011 by admin

Espresso – Beans we Love; Roast Level we Don’t I was talking about roasting recently and someone asked about ‘espresso roast.’ While other shops may use this as a roast level, we do not. Technically, espresso roast is a very … Continue reading →

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